RISK TAKING AND INFORMATION HANDLING IN CONSUMER BEHAVIOR
By: Cox, Donald F.
Material type:
BookPublisher: Boston Division Of Research, Graduate School Of Business Administration, Harvard University c1967Description: xiii,667.Subject(s): Consumers -- Addresses, Essays, Lectures | Consumption (Economics) -- Addresses, Essays, LecturesDDC classification: 658.83 | R494
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.83 R494 (Browse shelf) | Book Request | Available | K10644 |
Total holds: 0
Bibliography : P. 641-667
Twenty Four Papers Prepared Under A Research Program Conducted During The Past 7 Years At The Harvard Business School
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